Graphic Design Mistake #9 – Marketing materials, sales collateral, website do not match
Posted on: June 2, 2016
Posted in: Graphic Design
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This is 9 of 10 graphic design mistakes business owners make and how to fix them.
Why it’s bad: Your logo, sales collateral, and your website should all have the same look and feel. If they do not, it can look sloppy and may confuse your customers. It also erodes your credibility in the market and you risk having your potential clients not take you seriously.
How to fix it: As soon as feasible, replace any outdated or mismatching business cards, sales cards, brochures, and other print materials with new collateral that is consistent with your brand. Check your website and social media presence to ensure all logos, tone, fonts, and images are all aligned to your brand and core values.
#10 is coming next week…