Category Archive:Graphic Design

I am so thankful for a thank you card

I was so happy to have received a thank you card from my client, Thrive! Chiropractic & Wellness. Although you hear compliments about your work you don’t usually expect to receive a thank you card as well. I really enjoyed working with Michael Mulhern and Dr. Kelly on their sales card. They knew what they […]

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PG Comedy & Magic Brochure/Sales Card Before and After

PG Comedy & Magic is great at entertaining their audience!  They just needed a sales card that would align with their professional act. Their agent, Mark Drucker enlisted Laura’s Design Studio to help redesign it. It’s great if you can design your materials yourself, but it can also hurt your image if  it’s not done […]

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Amateur Versus Professional

By Richard G Lowe Jr, https://www.thewritingking.com “If you think it is expensive to hire a graphic design professional, wait until you hire amateur.”   One of the primary skills of a professional graphic designer is the ability to listen and understand the needs of their customer, the message that is to be delivered, and the […]

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Menu Design – Before and After

Tikanis Restaurant always served great food, but now their menu reflects a professional look with more appealing photos and graphics to entice the customer’s food selection. Before and after images are a great way to compare what you used to show your customers, to what you have now. If you want your brand to evolve, […]

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Graphic Design Mistake #10 – Your website is not responsive (mobile ready)

This is 10 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: More and more customers are viewing your website on some type of mobile device. If you are not sure if this is happening with your website, ask your web designer or web master to pull the […]

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Graphic Design Mistake #9 – Marketing materials, sales collateral, website do not match

This is 9 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Your logo, sales collateral, and your website should all have the same look and feel. If they do not, it can look sloppy and may confuse your customers. It also erodes your credibility in the market […]

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Graphic Design Mistake #8 – Not listing your location if you have a “brick and mortar” business

This is 8 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: If your business is a place that customers must visit to buy your products or services, then your location address needs to be on all of your marketing materials, including your business card. If buyers cannot […]

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Graphic Design Mistake #7 – Not listing your services or what you do on your business card

This is 7 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Not every business name explains what the company does. Plus, companies tend to offer far more services that can be explained in a name. If you don’t list your services on your business card and other […]

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Graphic Design Mistake #6 – Using small fonts on your business card

This is 6 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: There’s a reason disclaimers are in 6pt type. No one reads them! If you want people to read your business card, then make sure your content is big enough to be clearly legible. How to fix […]

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Graphic Design Mistake #5 – Not having a brand guide for your business

This is 5 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Not having a brand guide is often the reason that business owners don’t know their colors, fonts, and other details that represent their image to their target market. Imagine you want to place an ad in […]

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Graphic Design Mistake #4 – Not knowing the colors of your business

This is 4 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Colors are also part of your visual branding. You need to be consistent with your color usage. Use a couple of main colors. You may also have a few other secondary colors. Like your font, these […]

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Graphic Design Mistake #3 – Not knowing what fonts your business uses

This is 3 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Your fonts are a part of your brand and they should be consistent throughout all of your marketing materials. Think of Bright House Networks, wouldn’t it look weird if suddenly they stopped using their san serif […]

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Graphic Design Mistake #2 – Choosing your logo from an online logo store or using clip-art

This is 2 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad:  These sites use their standard clip art logos and sell it to several companies. That’s why it’s so inexpensive. They may have sold those same icon to many real estate companies so now your brand is […]

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Graphic Design Mistake #1 – Having Your Logo in a .jpg Format Only

This is 1 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad:  It’s not scalable, meaning it will become distorted when you try to change the size to make it work on different media and online platforms. We all seen blurry and distorted images on print items and […]

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