Tag Archive:Branding

I am so thankful for a thank you card

I was so happy to have received a thank you card from my client, Thrive! Chiropractic & Wellness. Although you hear compliments about your work you don’t usually expect to receive a thank you card as well. I really enjoyed working with Michael Mulhern and Dr. Kelly on their sales card. They knew what they […]

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Graphic Design for Start-ups and Re-Branding

Successfully launching and growing a business is the dream of millions of entrepreneurs all over the United States. A part of starting and evolving a business is creating a memorable brand that connects with your target market in a way that inspires them to buy the products and services offered by your company, instead of […]

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American Construction Logo and Business Card – Before and After

American Construction and Painting came to Laura’s Design Studio for a new logo and business card. Not knowing where to go to originally, they used an online site to get their business card designed and printed. When using an online site, you pick and choose from an array of designs that anyone can use. So […]

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Logo and Business Card – Before and After

Diane Kutz of Modern Concept Media came to Laura’s Design Studio requesting a new logo and business card. There was nothing wrong with her old logo and business card but she wanted a logo that represented the way she produces video for her small business clients. Diane shoots video with an iPhone. Other video companies […]

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Amateur Versus Professional

By Richard G Lowe Jr, https://www.thewritingking.com “If you think it is expensive to hire a graphic design professional, wait until you hire amateur.”   One of the primary skills of a professional graphic designer is the ability to listen and understand the needs of their customer, the message that is to be delivered, and the […]

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Info Graphic – Before and After

Here’s a before and after example of an info graphic that Laura’s Design Studio created for the Foundation for a Healthy St. Petersburg. They needed it cleaned up and branded for their Website and PowerPoint. Instead of combining a mixture of photos and icons in different styles, we cleaned it up using only icons and […]

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Marketing’s Power Couple: Design and Copy

Every year companies and advertising agencies spend billions of dollars trying to create the perfect ad, whether it’s TV, print, or online marketing. Just imagine the pressure felt by advertisers when creating heavily anticipated Super Bowl commercials. Even if you are not a football fan, it’s hard to avoid the next-day analysis of which ads […]

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Business Card Design – Before and After

Carol Raymond is a successful Personal Coach and Business Consultant. She came to Laura’s Design Studio to help rebrand her business and her business card. As you see in the sample below, her old card on the left had the correct contact information, but it lacked the visual and written personality that Carol’s business brings […]

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Menu Design – Before and After

Tikanis Restaurant always served great food, but now their menu reflects a professional look with more appealing photos and graphics to entice the customer’s food selection. Before and after images are a great way to compare what you used to show your customers, to what you have now. If you want your brand to evolve, […]

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Graphic Design Mistake #10 – Your website is not responsive (mobile ready)

This is 10 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: More and more customers are viewing your website on some type of mobile device. If you are not sure if this is happening with your website, ask your web designer or web master to pull the […]

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Graphic Design Mistake #9 – Marketing materials, sales collateral, website do not match

This is 9 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Your logo, sales collateral, and your website should all have the same look and feel. If they do not, it can look sloppy and may confuse your customers. It also erodes your credibility in the market […]

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Graphic Design Mistake #5 – Not having a brand guide for your business

This is 5 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Not having a brand guide is often the reason that business owners don’t know their colors, fonts, and other details that represent their image to their target market. Imagine you want to place an ad in […]

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Graphic Design Mistake #4 – Not knowing the colors of your business

This is 4 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Colors are also part of your visual branding. You need to be consistent with your color usage. Use a couple of main colors. You may also have a few other secondary colors. Like your font, these […]

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Graphic Design Mistake #3 – Not knowing what fonts your business uses

This is 3 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Your fonts are a part of your brand and they should be consistent throughout all of your marketing materials. Think of Bright House Networks, wouldn’t it look weird if suddenly they stopped using their san serif […]

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