Events are an essential part of your business marketing plan, but as we outlined in a recent blog post, there’s more to successful event marketing than just showing up and handing out business cards (although networking is definitely important). A great deal of planning and preparation go into hosting and marketing an event and there are quite a few things exhibitors and event attendees can do to ensure that they get the most out of their event experience as well. With so much going on day to day in your business, it’s easy to push event marketing to the back burner. Too often we see business owners with great ideas for marketing or promotional materials, but limited time for production. Rushed projects leading up to an event deadline can lead to rush production charges, expedited shipping expenses, and unnecessary stress. To help maximize your marketing efforts and feel more at ease when planning for your upcoming event, we’ve compiled this checklist and timeline to help keep you on track.
For help with websites, graphics, or printed materials for any business-related event, give us a call!