Posted on: January 4, 2023
Yes, it’s exciting, and a financial investment, but will it be worth it? Will rebranding attract new customers? Achieve new goals? Increase engagement? Streamline messaging? These are questions Jason Swanson, president of Absolute Services, had to ask himself when he hired Laura’s Design Studio to rebrand his logo, website, and other marketing materials. After being […]
Read MorePosted on: August 30, 2022
Recently, I was fortunate enough to become an author for The Best Business Minds in Tampa Bay, which went on to hit #1 in two categories on Amazon. While it’s been great to say that I’m an author, my choice to be a part of the book was all about building my brand. Let’s face […]
Read MorePosted on: August 30, 2021
The livelihood of your business consists of both the clients who already entrust you and your team as well as those future customers in your sales pipeline. For a majority of the super successful business owners that I work with here at Laura’s Design Studio, finding a balance between nurturing current customers while simultaneously interacting […]
Read MorePosted on: October 16, 2019
Learn the difference between a website designer and a website developer so you’ll know exactly who to hire for your next web project. With the majority of consumers using the internet to research companies and/or products before making purchases, it’s safe to say your website is an essential element of your marketing strategy. Not only […]
Read MorePosted on: September 18, 2019
When a client who is starting a new business venture contacts me for help with a logo and branding, one of the first things I ask is if they have an idea what logo style they’re looking for. Some clients reply with a pretty clear idea of what they envision, others haven’t given it any […]
Read MorePosted on: August 9, 2019
The Client Due to a change in location, massage therapist and business owner Kelley Henry was looking to rename and rebrand her company. She had originally launched her massage therapy business in the Crescent Heights area, but her business had grown and she had relocated to downtown St. Petersburg. With her downtown location flourishing, Kelley […]
Read MorePosted on: November 16, 2018
While it may seem at times like graphic designers have supernatural powers, the truth is, there’s no magic wand that can easily bring a client’s vision to life with the flick of a wrist. In truth, the design process is somewhat of a team effort. In order for the process to go as smoothly and efficiently […]
Read MorePosted on: September 6, 2018
Tagged with: Branding Tampa, logos, Websites Saint Petersburg, Business Card Design Tampa Bay, Graphic Design St. Petersburg, Brochure Design St. Petersburg, Graphic Design Tampa Bay, Logo Design, Business Cards, Branding, Branding Saint Petersburg, Websites Tampa Bay, Graphic Design Tampa, Web sites Tampa, Web sites St. Petersburg, Branding Tampa Bay, Logo Design St. Petersburg
Working on a new brand for a start-up client is always exciting. One of the best parts of my job is helping clients bring their dream business to life. As a business owner myself, I know how fulfilling it is when years of expertise and passion take shape to form a new brand. When we […]
Read More With more than 20 years of design experience, I’ve seen it all when it comes to DIY print projects gone wrong. I often see business owners take on the task of designing and printing their own marketing materials, only to end up calling me for a redesign and reprint. Whether you’re creating business cards, […]
Read MoreEvents are perfect for connecting with potential clients, vendors, and partners on a personal level. Whether you’re attending as a presenter or an exhibitor, events give you and your customers the opportunity to put faces to names, but they also give you the opportunity to establish the personality and values behind your brand. To truly […]
Read MoreI was so happy to have received a thank you card from my client, Thrive! Chiropractic & Wellness. Although you hear compliments about your work you don’t usually expect to receive a thank you card as well. I really enjoyed working with Michael Mulhern and Dr. Kelly on their sales card. They knew what they […]
Read MorePosted on: February 24, 2017
PG Comedy & Magic is great at entertaining their audience! They just needed a sales card that would align with their professional act. Their agent, Mark Drucker enlisted Laura’s Design Studio to help redesign it. It’s great if you can design your materials yourself, but it can also hurt your image if it’s not done […]
Read MorePosted on: August 25, 2016
By Richard G Lowe Jr, https://www.thewritingking.com “If you think it is expensive to hire a graphic design professional, wait until you hire amateur.” One of the primary skills of a professional graphic designer is the ability to listen and understand the needs of their customer, the message that is to be delivered, and the […]
Read MoreTikanis Restaurant always served great food, but now their menu reflects a professional look with more appealing photos and graphics to entice the customer’s food selection. Before and after images are a great way to compare what you used to show your customers, to what you have now. If you want your brand to evolve, […]
Read MoreTagged with: Branding, Websites Saint Petersburg, Branding Saint Petersburg, Branding St. Petersburg, Websites Tampa Bay, Web sites Tampa, Branding Largo, Brand Guide, Web sites St. Petersburg, Branding Tampa, Brand Style Guides, Websites Largo
This is 10 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: More and more customers are viewing your website on some type of mobile device. If you are not sure if this is happening with your website, ask your web designer or web master to pull the […]
Read MoreThis is 9 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Your logo, sales collateral, and your website should all have the same look and feel. If they do not, it can look sloppy and may confuse your customers. It also erodes your credibility in the market […]
Read MoreThis is 8 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: If your business is a place that customers must visit to buy your products or services, then your location address needs to be on all of your marketing materials, including your business card. If buyers cannot […]
Read MoreThis is 7 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Not every business name explains what the company does. Plus, companies tend to offer far more services that can be explained in a name. If you don’t list your services on your business card and other […]
Read MoreThis is 6 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: There’s a reason disclaimers are in 6pt type. No one reads them! If you want people to read your business card, then make sure your content is big enough to be clearly legible. How to fix […]
Read MoreThis is 5 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Not having a brand guide is often the reason that business owners don’t know their colors, fonts, and other details that represent their image to their target market. Imagine you want to place an ad in […]
Read MorePosted on: April 30, 2016
This is 4 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Colors are also part of your visual branding. You need to be consistent with your color usage. Use a couple of main colors. You may also have a few other secondary colors. Like your font, these […]
Read MorePosted on: April 21, 2016
This is 3 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: Your fonts are a part of your brand and they should be consistent throughout all of your marketing materials. Think of Bright House Networks, wouldn’t it look weird if suddenly they stopped using their san serif […]
Read MorePosted on: April 16, 2016
This is 2 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: These sites use their standard clip art logos and sell it to several companies. That’s why it’s so inexpensive. They may have sold those same icon to many real estate companies so now your brand is […]
Read MoreThis is 1 of 10 graphic design mistakes business owners make and how to fix them. Why it’s bad: It’s not scalable, meaning it will become distorted when you try to change the size to make it work on different media and online platforms. We all seen blurry and distorted images on print items and […]
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